This will get them a ton of publicity, but based on the authors comment, it sounds like their image isn’t the only thing that needs some work.
“As crews work to rebuild the World Trade Center, this Subway is fitted to a giant crane that will grow as the buildings do. It’s pretty great for the workers; normally they’d have to spend half their lunch break just getting up and down the building—now they can get their hoagies and Sun Chips on right where they work. It’s badass enough to make you wish you liked Subway.”
Way too much effort for shitty sandwiches. Pretty cool nonetheless.
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